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"Financial services and products underpin all aspects of our lives. We rely on bank accounts to deposit money, receive salaries and pay our bills. We use mortgages to purchase our homes, insurance to protect our assets, and pension policies to save for our future. Access to financial services is...
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"While traditional finance focuses on the tools used to optimize return and minimize risk, this book shows how psychology can explain our decisions more than financial theory. Analyzing how investors behave in the real world, this is the first book of its kind to delve into the ways biases...
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