"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--

"[This book] is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal...

There has been a great deal of discussion on the knowledge economy, but much of this has been more a matter of rhetoric than serious analysis. This book is a pioneering effort to address this gap, using a range of methods and investigating knowledge-intensive service activities (KISA) in many...