"This book focuses on the character of the black Africans' methods of economic agency in a Western developed society. It explains why people leave Africa, what they encounter, their interactions with the host community, their strategies of inclusion, and perceived exclusions from the mainstream...

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance...

Foreword -- Preface -- Marketing Strategies for Reaching Minority Markets -- Redefining Ethnic Market Segmentation -- An Assessment of the Impact of Racially Homogeneous Reference Groups on Strength of Ethnic Affiliation for Black Customers -- Initial Impressions in the Retail Buyer-Seller Dyad...