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~subject:"Confidence"
~subject:"Retail trade"
~subject:"Werbung"
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Confidence
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Chen, Yuangao
;
Yang, Shuiqing
;
Zhou, Shasha
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
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