Part I: Franchising: Contract Design and Decision Rights; Incentives and Ownership Strategy; Strategy, Competition and Internationalization of Franchise Firms; Entrepreneurship and Franchising; Franchising and Regulation -- Part II: Alliances: Value Creation in Network Relationships;...

In even the most market-oriented economies, most economic transactions occur not in markets but inside managed organizations, particularly business firms. Organizational economics seeks to understand the nature and workings of such organizations and their impact on economic performance. This...