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Learning how to implement and manage SME marketing networks : a qualitative analysis

Agostini, Lara - In: Knowledge management research & practice : KMRP 14 (2016) 2, pp. 225-235

Persistent link: https://www.econbiz.de/10011481883

Big and lean is beautiful : a conceptual framework for data-based learning in marketing management

Soyer, Emre; Pauwels, Koen; Seggie, Steven H. - In: Marketing in a digital world, (pp. 63-83). 2019

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The moderating role of market orientation with relation to e-marketing, marketing capability, learning capability, innovation capability and organisational performance

Altahrawi, Mujahed Hani Ali; Jerisat, Rula Ratib Mezed; … - In: International journal of business excellence : IJBEX 31 (2023) 1, pp. 90-112

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Co-Creation and Learning : Concepts and Cases

Akhilesh, K.B. - 2017

This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and...

Persistent link: https://www.econbiz.de/10012396499

Co-creation and learning : concepts and cases

Akhilesh, K. B. - 2017

Persistent link: https://www.econbiz.de/10011597319

Innovatives und digitales Marketing in der Praxis : Insights, Strategien und Impulse für Unternehmen

Lucas, Christian (ed.); Schuster, Gabriele (ed.) - 2023

Dieses Buch liefert einen Überblick über neue Einsatzmöglichkeiten und Wirkmechanismen von digitalem Marketing. Es gibt … Künstliche Intelligenz im Marketing? Was gilt es bei E-Commerce-Strategien und beim Dynamic Pricing zu beachten? Was ist eine … Marketing-Management und Online-Marketing an der IU Internationale Hochschule und lehrt hier als Professor für …

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A dynamic capabilities perspective of high-growth firms : organizational aspects

Szalavetz, Andrea - In: International journal of management and economics 48 (2015), pp. 45-62

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When agile harms learning and innovation (and what can be done about it)

Annosi, Maria Carmela; Foss, Nicolai J.; Martini, Antonella - In: California management review 63 (2020) 1, pp. 61-80

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Learning while (re)configuring : business model innovation in established firms

Berends, Hans; Smits, Armand; Reymen, Isabella; … - In: Strategic organization 14 (2016) 3, pp. 181-219

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Learning in cycles

Rockart, Scott F.; Wilson, Kristin - In: Organization science : a journal of the Institute for … 30 (2019) 1, pp. 70-87

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