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Filling some gaps in market mavenism research
Flynn, Leisa Reinecke; Goldsmith, Ronald E. - In: Journal of consumer behaviour : an international … 16 (2017) 2, pp. 121-129
Persistent link: https://www.econbiz.de/10011685037
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Materialism, status consumption, and market involved consumers
Flynn, Leisa Reinecke; Goldsmith, Ronald E.; Pollitte, … - In: Psychology & marketing 33 (2016) 9, pp. 761-776
Persistent link: https://www.econbiz.de/10011578268
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Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita; Goldsmith, Ronald E.; Perracchio, Andrea - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
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No pain, no gain : how PACE information attenuates consumption
Montford, William J.; Peloza, John; Goldsmith, Ronald E. - In: The journal of consumer marketing 34 (2017) 7, pp. 525-540
Persistent link: https://www.econbiz.de/10011808289
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Adapting influence approaches to informed consumers in high-involvement purchases : are salespeople really doomed?
Hochstein, Bryan; Bolander, Willy; Goldsmith, Ronald E.; … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 118-137
Persistent link: https://www.econbiz.de/10011996688