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Flynn, Leisa Reinecke; Goldsmith, Ronald E. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 201-207

Persistent link: https://www.econbiz.de/10011508760

Filling some gaps in market mavenism research

Flynn, Leisa Reinecke; Goldsmith, Ronald E. - In: Journal of consumer behaviour : an international … 16 (2017) 2, pp. 121-129

Persistent link: https://www.econbiz.de/10011685037

Materialism, status consumption, and market involved consumers

Flynn, Leisa Reinecke; Goldsmith, Ronald E.; Pollitte, … - In: Psychology & marketing 33 (2016) 9, pp. 761-776

Persistent link: https://www.econbiz.de/10011578268

Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads

Pagani, Margherita; Goldsmith, Ronald E.; Perracchio, Andrea - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 702-714

Persistent link: https://www.econbiz.de/10011547735

No pain, no gain : how PACE information attenuates consumption

Montford, William J.; Peloza, John; Goldsmith, Ronald E. - In: The journal of consumer marketing 34 (2017) 7, pp. 525-540

Persistent link: https://www.econbiz.de/10011808289

Adapting influence approaches to informed consumers in high-involvement purchases : are salespeople really doomed?

Hochstein, Bryan; Bolander, Willy; Goldsmith, Ronald E.; … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 118-137

Persistent link: https://www.econbiz.de/10011996688

Young fashion leaders’ and followers’ attitudes toward American and imported apparel

Beaudoin, Pierre; Moore, Mary Ann; Goldsmith, Ronald E. - In: Journal of Product & Brand Management 7 (1998) 3, pp. 193-207

This study investigates if females fashion leaders and fashion followers differ in their attitudes toward buying imported and domestic apparel products. A sample of 283 female consumers between 18 and 25 years of age completed a mailed questionnaire. Repeated measures analysis of variance and...

Persistent link: https://www.econbiz.de/10014896508