This article examines the market orientation activities of four firms in the Czech Republic. The findings are framed in terms of organizational innovation. Two firms have successfully adopted such practices, however, they had the advantages in one case of being a start up and in the other having...

Introduction -- Definition and intellectual roots of collective myopia -- Normcracy -- Socio-cultural and institutional influences -- Descriptions inside Japanese white-collar workplaces -- Revisioning Japanese management -- Questioning organizational change -- How do we use collective myopia...