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~subject:"Online-Handel"
~subject:"Werbung"
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Online-Handel
Werbung
Consumer behaviour
31,802
Konsumentenverhalten
28,810
Brand management
4,801
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4,754
Relationship marketing
4,677
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4,633
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3,862
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3,802
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3,136
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2,988
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2,972
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2,940
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2,940
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2,849
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2,732
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2,727
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2,719
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2,380
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2,330
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2,029
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1,991
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1,952
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1,895
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1,888
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1,821
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1,818
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1,766
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1,690
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1,663
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1,663
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1,662
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1,628
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1,609
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1,455
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1,389
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1,264
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Septianto, Felix
19
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12
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11
Yoon, Sukki
11
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10
Akram, Umair
9
Baier, Daniel
9
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9
Law, Chun Hung Roberts
9
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9
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9
Rana, Nripendra P.
9
Silva, Susana C.
9
Xu, Xun
9
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9
Bijmolt, Tammo H. A.
8
Das, Gopal
8
Dens, Nathalie
8
Diehl, Sandra
8
Dodoo, Naa Amponsah
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Evans, Nathaniel J.
8
Pelsmacker, Patrick de
8
Prashar, Sanjeev
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Wu, Luorong
8
Haley, Eric John
7
Khare, Arpita
7
Ko, Eunju
7
Kukar-Kinney, Monika
7
Lou, Chen
7
Mattila, Anna S.
7
Tan, Yong
7
Tandon, Urvashi
7
Torres, Ivonne M.
7
Zúñiga, Miguel Ángel
7
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6
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6
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6
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Information Resources Management Association
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International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
NetLibrary, Inc
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Organisation for Economic Co-operation and Development
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Journal of retailing and consumer services
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Journal of business research : JBR
213
International journal of advertising : the review of marketing communications
120
Journal of marketing communications
84
Journal of internet commerce
72
Electronic commerce research
64
Journal of advertising research
63
International journal of advertising : the quarterly review of marketing communications
57
Journal of promotion management : innovations in planning and applied research
57
International journal of internet marketing and advertising : IJIMA
56
Asia Pacific journal of marketing and logistics
51
Journal of advertising
50
International journal of electronic marketing and retailing : IJEMR
47
Management science : journal of the Institute for Operations Research and the Management Sciences
47
International journal of hospitality management
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Journal of retailing
42
Information systems research : ISR
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of consumer studies
40
International journal of retail and distribution management
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Psychology & marketing
34
The international review of retail, distribution and consumer research
34
International journal of e-business research : an official publication of the Information Resources Management Association
30
Journal of global marketing
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Journal of international consumer marketing
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Journal of marketing
30
Journal of promotion management : JPM
30
Marketing intelligence & planning
30
Journal of management information systems : JMIS
29
Technological forecasting & social change : an international journal
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European journal of operational research : EJOR
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of electronic business : IJEB
26
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
26
Journal of marketing research
26
Global business review
25
Journal of consumer marketing
24
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ECONIS (ZBW)
4,196
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1
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
2
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
3
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
4
Building
brand
loyalty in e-commerce of
fashion
lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
5
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
Saved in:
6
"I like to buy pre-owned luxury
fashion
products" : understanding online second-hand luxury
fashion
shopping motivations and perceived value of young adult consumers
Aycock, Murphy
;
Cho, Eunjoo
;
Kim, Kyuree
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 327-349
Persistent link: https://www.econbiz.de/10014291567
Saved in:
7
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
8
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
9
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
10
The role of social media on young online consumer behavior
Miháldinecz, Fanni
;
Rua, Orlando Manuel Martins …
- In:
Handbook of research on digital transformation …
,
(pp. 144-168)
.
2022
Persistent link: https://www.econbiz.de/10014438091
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