Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop...

This handbook synthesises some literature of the last 40 years in 28 chapters. The coverage is split into the following areas the history and theory of the multinational enterprise; the political and policy environment of international business.

Africa is a continent on the upswing, developing great economic momentum. This book shows the way to successful business in Africa. It is a practical, yet scientifically based guide for all entrepreneurs and economically interested parties who want to be successful in Africa. The book. combines...

Afrika ist ein Kontinent im Aufschwung, der eine große wirtschaftliche Dynamik entwickelt. Wenn deutsche Unternehmen am Aufschwung Afrikas partizipieren wollen, müssen sie mit einigen Besonderheiten vertraut sein. Das Buch zeigt diesen Weg zu erfolgreichen Geschäften in Afrika. Es ist ein...