On November 8, 2016, American voters elected Donald J. Trump to become the 45th President of the United States. Peter Kivisto analyses how this happened, focusing on who Trump is, who his supporters are, and the role of the media, right-wing Christians and the Republican Party in making Trump's...

Using the 1992 presidential election as a case study, Newman reveals how the American political process has been transformed by the use of marketing techniques. He addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television...

The direct primary stands as one of the most significant and distinctive political reforms of the Progressive era in American history. In this book, the authors provide the most comprehensive treatment available on the topic and utilize new data on election outcomes, candidate backgrounds,...

This paper presents a model of electoral competition focusing on the formation of the public agenda. An incumbent government and a challenger party in opposition compete in elections by choosing the issues that will key out their campaigns. Giving salience to an issue implies proposing an...