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"Not since Gutenberg printed his first Bible has the book industry undergone such rapid and widespread change. The last two decades have wrought major transformation on every aspect of the industry, with firms vying to keep pace with the creation and application of new digital technology....
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Der Konzentrationsprozess im deutschen Sortimentsbuchhandel schreitet seit Jahren unaufhaltsam voran. Rahmenbedingungen wie die Digitalisierung, technische Innovationen und das Konsumentenverhalten beeinflussen dies zusätzlich. Kerstin Emrich untersucht die Ursachen und Auswirkungen dieses...
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-- Markenmanagement in der Buchindustrie -- Vertrieb und Auslieferung -- Buchhandel -- Innovationen in der Buchbranche -- Strategische …, Markenmanagement, Vertrieb, Buchhandel • Innovationen in der Buchbranche: Online-Vertrieb, Online-Distribution digitaler Bücher, Print …
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Revolutions in Book Publishing uses dynamic methods to examine the evolution of the industry's transition from physical place to cyber space, analyzing the latest effects of technological innovations on the industry as well as their influence on distribution channels, market structure, and...
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"This edited volume explores the development of the European book world between 1650 and 1750, concentrating on changes in publishing strategies, practices of censorship, the circulation of second-hand books and the building of libraries. Its essays discuss this critical, but much neglected...
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