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Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries
Riet, Jonathan van 't; Onwezen, Marleen C.; Bartels, Jos; … - In: Journal of food products marketing 22 (2016) 3, pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
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Product market review ; 1.2009
2010
Persistent link: https://www.econbiz.de/10008668903
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Product market review ; 2010/11
2010
Persistent link: https://www.econbiz.de/10009425261
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Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
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Marketing communications in a post-modern world
Kitchen, Philip J.; Proctor, Tony - In: Journal of business strategy 36 (2015) 5, pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
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Challenges in marketing academic conferences : a pilot study
Stevens, Robert E.; Bressler, Martin; Silver, Lawrence S. - In: Services marketing quarterly 37 (2016) 3, pp. 200-207
Persistent link: https://www.econbiz.de/10011537867
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Charting relationship marketing practice : it really didn't emerge in the 1970s
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 4, pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
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The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
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Marketing research : text and cases
Wrenn, Bruce - 2002
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research … the proper research design and on to advice on successfully presenting results. Marketing research provides clear …
Persistent link: https://www.econbiz.de/10011479544
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Inside-out marketing : how to create an internal marketing strategy
Dunmore, Michael - 2002
A guide to internal marketing and the seven components of an internal marketing strategy: vision, mission and values of … strategy; and integrating internal and external marketing …
Persistent link: https://www.econbiz.de/10011479655