This book focuses on the significant role of West African consumers in the development of the global economy. It explores their demand for Indian cotton textiles and how their consumption shaped patterns of global trade, influencing economies and businesses from Western Europe to South Asia. In...

Introduction : patterns in circulation -- Fashioning the body : dressing the public self -- Archival prints : alternate histories of taste and circulation -- Branding cloth, branding nation : the Nana Benz and the materiality of power -- Flexible patterns : the nanettes remake the market and...

In West Africa, approximately 16 million people depend directly or indirectly on cotton cultivation. But subsidies in the developed world have suppressed cotton prices and have made it difficult for West African producers to compete. Compounding the problem, WTO negotiations on the problem have...