In the 20 years since China re-opened to foreign investment, the challenges of doing business in China have become clear. In this article, we review some of the difficulties foreign investors face when running their businesses and suggest ways that management researchers can forge a better...

When a known brand extends into a product category that involves sophisticated and state-of-the-art technology, consumers face uncertainty and perceive a financial risk when considering the extension for purchase. This study explores how the brand's perceived expertise in the extension category...

This paper investigates the strategic pricing of consumer durable products which can be acquired through either purchase or reproduction (e.g., computer software). As copy piracy results in an opportunity loss, its adverse effect on profits needs to be incorporated in strategic decisions such as...

The Hendry market structure and partitioning theory and methodology are explained and contrasted with a strictly empirical approach in this note.

Empirical results in marketing research are often derived from linear additive models estimated on cross-sectional data. An underlying assumption of these model specifications is that each exogenous variable contributes an additive effect to the endogenous variable. Measuring these additive...

In our paper, “Cross-Validating Regression Models in Marketing Research,” which appeared in the Vol. 12, No. 4, Fall 1993 issue of Marketing Science, pp. 415–427, we develop a formal statistical test for cross-validating regression models under the simple random splitting framework. The...

This paper discusses the impact of aggregating time series observations on the specification of an econometric model. In the framework of a familiar sales response model, temporally aggregated specifications are derived. It is illustrated that different aggregation schemes provide different...

No abstract available.