"This book tells readers how technologies and business models are converging, and looks at technology and business … holistically, arguing that it's no longer possible to think about business or technology without simultaneously thinking about the …'re going -- 4. The technology conversation : how the world should work -- 5. The turf conversation : who does what to whom -- 6 …

This edition offers an understanding of the management of technology and innovation, not in isolation, but as a dynamic … integrated system connected to organizational culture, knowledge management and value creation. To enhance the understanding of …

theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the … equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity … management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings …