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Leading Edge Technologies in Fashion Innovation : Product Design and Development Process from Materials to the End Products to Consumers
Lee, Young-A. (ed.) - 2022
engineering apparel-related products. Demonstrating how theory turns into practice, this volume presents the analysis of cases … valuable resource to researchers and educators in the fields of supply chain management, branding, marketing, fashion studies …
Persistent link: https://www.econbiz.de/10012814769
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Design and a deep customer insight approach to innovation
Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105
Persistent link: https://www.econbiz.de/10011459996
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An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla; Mosely, Genevieve; Wrigley, Cara - In: Journal of international consumer marketing 33 (2021) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
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The effects of innovative visual design on consumer attitude
Hong, JungHwa; Byun, Kyung-Ah - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10012668400
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Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao; Liang, Xiaoning; Moon, Hakil - In: Journal of business research : JBR 120 (2020), pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
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Perceived design affordance of new products : scale development and validation
El Amri, Dhouha; Akrout, Houcine - In: Journal of business research : JBR 121 (2020), pp. 127-141
Persistent link: https://www.econbiz.de/10012417332
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The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon; Johnson, Zachary S. - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
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The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin; Kim, Kyung Hoon; Choi, Jeonghye - In: Journal of business research : JBR 99 (2019), pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
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Head versus heart : the effect of objective versus feelings-based mental imagery on new product creativity
Herd, Kelly B.; Mehta, Ravi - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 36-52
Persistent link: https://www.econbiz.de/10012033923
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User service innovation on mobile phone platforms : investigating impacts of lead userness, toolkit support, and design autonomy
Ye, Hua; Kankanhalli, Atrey - In: Management information systems : mis quarterly 42 (2018) 1, pp. 165-187
Persistent link: https://www.econbiz.de/10011847682