Fladmoe-Lindquist, Karin; Jacque, Laurent L. - In: Management Science 41 (1995) 7, pp. 1238-1249
What determines a service firm's organizational choice between equity-based control and franchising? This question, which has elicited some theoretical answers and a few empirical tests in a domestic setting, has never been addressed in an international context before. This study explains the...