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Advances in services marketing
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Brand management
8
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7
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5
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5
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5
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Mühlbacher, Hans
17
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Wallpach, Sylvia von
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2
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2
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2
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2
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2
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1
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Journal of business research : JBR
5
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3
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1
European Sport management quarterly : ESMQ
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Fokus Dienstleistungsmarketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
16
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1
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1
Advances in Services Marketing
Mühlbacher, Hans
(
ed.
);
Flipo, Jean-Paul
(
ed.
)
-
1997
-
Gabler Edition Wissenschaft
Persistent link: https://www.econbiz.de/10013514036
Saved in:
2
One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard
;
Raeis, Karine
;
Koll, Oliver
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212
Saved in:
3
Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans
;
Raies, Karine
;
Grohs, Reinhard
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
Saved in:
4
Building and sustaining resilient luxury service ecosystems
Taishoff, Marika
;
Mühlbacher, Hans
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 201-215
Persistent link: https://www.econbiz.de/10013271389
Saved in:
5
Home in the re-making : immigrants' transcultural experiencing of home
Kreuzer, Maria
;
Mühlbacher, Hans
;
Wallpach, Sylvia von
- In:
Journal of business research : JBR
91
(
2018
),
pp. 334-341
Persistent link: https://www.econbiz.de/10011903213
Saved in:
6
Exploring consumers' subjective shopping experiences in directly operated luxury brand stores
Kauppinen-Räisänen, Hannele
;
Mühlbacher, Hans
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012305873
Saved in:
7
Esports extension of a football brand : stakeholder co-creation in action?
Bertschy, Marjorie
;
Mühlbacher, Hans
;
Desbordes, Michel
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012256469
Saved in:
8
From zero-sum to win-win : organisational conditions for successful shared value strategy implementation
Mühlbacher, Hans
;
Böbel, Ingo
- In:
European management journal
37
(
2019
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10012063175
Saved in:
9
Co-creating stakeholder and brand identities : introduction to the special section
Wallpach, Sylvia von
;
Voyer, Benjamin G.
;
Kastanakis, Minas
- In:
Journal of business research : JBR
70
(
2017
),
pp. 395-398
Persistent link: https://www.econbiz.de/10011620548
Saved in:
10
Dynamic collaboration between small- and medium-sized enterprises from highly dissimilar markets
Wang, Miaomiao
;
Mühlbacher, Hans
;
Wittmann, Xinhua
; …
- In:
European management journal
39
(
2021
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10012520690
Saved in:
1
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