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This chapter emphasizes specific contributions, advantages, and weaknesses of artificial intelligence (AI) techniques various purposes: (1) knowledge-based reasoning that applies heuristic knowledge to make policy search more robust, or to satisfy trading principles in a competitive economy, (2)...
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List of Figures -- Preface -- Acknowledgments -- SECTION I: The Changing Marketing World -- 1 The Marketing Data Explosion: The Promise and the Reality -- 2 A Necessary Transition -- SECTION II: Knowledge-Based Systems -- 3 An Introduction to Knowledge Systems -- 4 Expert Systems in Marketing....
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