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Chapter 1 Marketing Environment -- Chapter 2 Marketing Management Planning -- Chapter 3 Segmentation, Targeting And Positioning -- Chapter 4 Product And Packaging Decision -- Chapter 5 Brand Management -- Chapter 6 Consumer Behaviour (B2C and B2B) -- Chapter 7 Supply Chain Management -- Chapter...
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"This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an...
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