George Akerlof and Rachel Kranton recently argued that economists and policymakers have missed the social codes that form people’s identities and guide their actions. Identity economics is sorely needed, but it must also account for context, which helps explain variation in behavior, according...

This paper offers a non-essentialist, normative view of the spatiality of emotions in consumption and production, underscoring issues of difference in everyday life. As people interweave thoughts and feelings across spheres of life, over time, economic and noneconomic logics become blurred,...