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New marketing concepts in marketing strategies on international markets
Grzegorczyk, Wojciech - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 97-104
Persistent link: https://www.econbiz.de/10011983746
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Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.; Kushwaha, Tarun; Steenkamp, … - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
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Marketing capabilities in international marketing
Morgan, Neil A.; Feng, Hui; Whitler, Kimberly A. - In: Journal of international marketing 26 (2018) 1, pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
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In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
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Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions
Yang, Man - In: International journal of export marketing 2 (2018) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10012041631
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The role of indirect customer management in export relationship marketing : conceptualization and propositional development
Oh, Han-Mo - In: Journal of international trade & commerce 12 (2016) 4, pp. 163-176
Persistent link: https://www.econbiz.de/10011796288
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Customer engagement in international markets
Steinhoff, Lena; Liu, Juanyi; Li, Xiaoling; Palmatier, … - In: Journal of international marketing 31 (2023) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
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Contemporary Trends in Marketing : Problems, Processes and Prospects
Saini, Aarti (ed.); Paul, Justin (ed.);  … - 2023
1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry...
Persistent link: https://www.econbiz.de/10014333805
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Psychic distance, marketing strategy adaptation and export performance : the role of international experience
Šeinauskienė, Beata; Virvilaitė, Regina; Alon, Ilan - In: European journal of international management : EJIM 18 (2022) 2/3, pp. 444-477
Persistent link: https://www.econbiz.de/10013435528
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742