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This article considers competition between nationally advertised brands and quality-equivalent privatelabel brands (a form of store, house or own-label branding). Philip Parker and Namwoon Kim investigate the impact of advertising on market power across brands. Supporting recent theoretical...
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There is little doubt that team briefing represents an increasingly extensive technique for employee involvement in British organisations. The problems and tensions which arose in three different establishments with their systems for team briefing are presented and a number of concerns about the...
Persistent link: https://www.econbiz.de/10014731380
The Institute of Personnel Management's annual conference at Harrogate each October is attended by about 2,000 personnel practitioners. Although a wide variety of issues are debated over the course of the three‐day conference, one underlying theme throughout many of the sessions was the shift...
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Selling information that is later used in decision making constitutes an increasingly important business in modern economies (Jensen [Jensen, Fred O. 1991. Information services. Congram, Friedman, eds. , Chapter 22. AMA-COM, New York, 423–443.]). Information is sold under a large variety of...
Persistent link: https://www.econbiz.de/10008789803
The deregulation of the telecommunications industry has resulted in a variety of industry structures which have been created in hopes of increasing competition. One example is the licensing of cellular telephone services in the United States where the FCC created duopolies in which two firms...
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Despite their obvious importance, not much marketing research focuses on how business-cycle fluctuations affect individual companies and/or industries. Often, one only has aggregate information on the state of the national economy, even though cyclical contractions and expansions need not have...
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