Purpose: One fundamental need of business executives: to obtain sufficiently reliable estimates of the likely revenues and profits from making a strategic move. Design/methodology/approach: The article explains how to make more reliable estimates of the real targets for the company’s...

The promises of a categorically different book on real-world business strategy -- Grand strategy as a lead-in to operational strategy -- The foundations of operational strategy -- Operationalizing a new market entry strategy -- Operationalizing a defense strategy against a new entrant --...