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Validität : Konzept und Methoden
Balderjahn, Ingo - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 32 (2003) 3, pp. 130-135
Persistent link: https://www.econbiz.de/10001734468
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Standortmarketing
Balderjahn, Ingo - 2016 - Reprint 2016
Persistent link: https://www.econbiz.de/10014509397
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A Sustainable Pathway to Consumer Wellbeing. The Role of Anticonsumption and Consumer Empowerment
Balderjahn, Ingo; Lee, Michael S.W.; Seegebarth, Barbara; … - In: Journal of Consumer Affairs 54 (2019) 2, pp. 456-488
Persistent link: https://www.econbiz.de/10012094080
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The coronavirus pandemic : A window of opportunity for sustainable consumption or a time of turning away?
Hüttel, Alexandra; Balderjahn, Ingo - In: Journal of Consumer Affairs 56 (2021) 1, pp. 68-96
Persistent link: https://www.econbiz.de/10012810247
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When drivers become inhibitors of organic consumption : the need for a multistage view
Mai, Robert; Hoffmann, Stefan; Balderjahn, Ingo - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1151-1174
Persistent link: https://www.econbiz.de/10012659707
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The many faces of sustainability-conscious consumers : a category-independent typology
Balderjahn, Ingo; Peyer, Mathias; Seegebarth, Barbara; … - In: Journal of business research : JBR 91 (2018), pp. 83-93
Persistent link: https://www.econbiz.de/10011902831
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Under which conditions are consumers ready to boycott or buycott? : the roles of hedonism and simplicity
Hoffmann, Stefan; Balderjahn, Ingo; Seegebarth, Barbara; … - In: Ecological economics : the transdisciplinary journal of … 147 (2018), pp. 167-178
Persistent link: https://www.econbiz.de/10011989661
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Why consumers buy sustainably : the role of personal values
Balderjahn, Ingo; Hüttel, Alexandra - In: Marketing : ZFP ; journal of research and management 41 (2019) 1, pp. 24-38
Persistent link: https://www.econbiz.de/10012004773
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The role of sustainability in profiling voluntary simplifiers
Peyer, Mathias; Balderjahn, Ingo; Seegebarth, Barbara; … - In: Journal of business research : JBR 70 (2017), pp. 37-43
Persistent link: https://www.econbiz.de/10011620246
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Die Messung von nachhaltigem Konsumbewusstsein : ein ganzheitlicher Blick auf Nachhaltigkeit
Ziesemer, Florence; Peyer, Mathias; Hüttel, Alexandra; … - In: Ökologisches Wirtschaften 31 (2016) 4, pp. 24-26
Persistent link: https://www.econbiz.de/10011709354