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Relationship governance dynamics : the roles of partner selection efforts and mutual investments

Wathne, Kenneth H.; Heide, Jan B.; Mooi, Erik A.; … - In: Journal of marketing research : JMR 55 (2018) 5, pp. 704-721

Persistent link: https://www.econbiz.de/10011958183

Franchisor-franchisee bankruptcy and the efficacy of franchisee governance

Antia, Kersi D.; Mani, Sudha; Wathne, Kenneth H. - In: Journal of marketing research : JMR 54 (2017) 6, pp. 952-967

Persistent link: https://www.econbiz.de/10011785003

Mobilizing the temporary organization : the governance roles of selection and pricing

Ghazimatin, Elham; Mooi, Erik A.; Heide, Jan B. - In: Journal of marketing 85 (2021) 4, pp. 85-104

Persistent link: https://www.econbiz.de/10012593255

Consistency Judgments, Embeddedness, and Relationship Outcomes in Interorganizational Networks

Vinhas, Alberto Sa; Heide, Jan B.; Jap, Sandy D. - In: Management Science 58 (2012) 5, pp. 996-1011

Past research has shown how outcomes in interorganizational relationships are influenced by the characteristics of the individual relationship in question. Focusing on relationships between suppliers and their organizational buyers, we augment this perspective by positing that relationship...

Persistent link: https://www.econbiz.de/10010990542

The temporary marketing organization

Hadida, Allègre L.; Heide, Jan B.; Bell, Simon J. - In: Journal of marketing 83 (2019) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10012175880

Who we are and how we govern : the effect of identity orientation on governance choice

Heide, Jan B.; Bell, Simon J.; Tracey, Paul - In: Journal of marketing 87 (2023) 1, pp. 45-63

Persistent link: https://www.econbiz.de/10013474258

Business-to-business projects, task configuration, and innovation

Ghazimatin, Elham; Mooi, Erik; Heide, Jan B. - In: Journal of marketing research 60 (2023) 1, pp. 72-91

Persistent link: https://www.econbiz.de/10013474549

When the honeymoon is over : a theory of relationship liabilities and evolutionary processes

Chmielewski-Raimondo, Danielle A.; Shamsollahi, Ali; … - In: Journal of marketing 86 (2022) 6, pp. 32-49

Persistent link: https://www.econbiz.de/10013438823

Performance implications of buyer-supplier relationships in industrial markets : A transaction cost explanation

Heide, Jan B.; Stump, Rodney L. - In: Journal of Business Research 32 (1995) 1, pp. 57-66

Persistent link: https://www.econbiz.de/10005466367