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Wrenn, Bruce - 2002

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research … the proper research design and on to advice on successfully presenting results. Marketing research provides clear …

Persistent link: https://www.econbiz.de/10011479544

The construction of marketing measures : the case of viewability

Cluley, Robert - In: Marketing theory 18 (2018) 3, pp. 287-305

Persistent link: https://www.econbiz.de/10011926099

Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future

Peñaloza, Lisa - In: Journal of business research : JBR 82 (2018), pp. 273-280

Persistent link: https://www.econbiz.de/10011771895

Technological applications to the marketing classroom

Leventhal, Richard C.; Swanson, Andree - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 102-111

Persistent link: https://www.econbiz.de/10011590135

Maximizing commerce and marketing strategies through micro-blogging

Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015

Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …. Tryce -- Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J …

Persistent link: https://www.econbiz.de/10011728238

E-marketing and BPA coordination on business strategy

Katsonis, Nikolaos; Sfakianakis, Michael; Myloni, Barbara; … - In: International journal of internet marketing and … 13 (2019) 2, pp. 155-169

Persistent link: https://www.econbiz.de/10012105486

Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries

Riet, Jonathan van 't; Onwezen, Marleen C.; Bartels, Jos; … - In: Journal of food products marketing 22 (2016) 3, pp. 332-349

Persistent link: https://www.econbiz.de/10011561227

Market orientation research : a qualitative synthesis and future research agenda

Gupta, Vishal K.; Atav, Gizem; Dutta, Dev K. - In: Review of managerial science 13 (2019) 4, pp. 649-670

Persistent link: https://www.econbiz.de/10012099435

Conducting field-based, discovery-oriented research : lessons from our market orientation research experience

Jaworski, Bernard J.; Kohli, Ajay Kumar - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 4-12

Persistent link: https://www.econbiz.de/10011741529

Product market review ; 1.2009

2010

Persistent link: https://www.econbiz.de/10008668903

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