This paper introduces the logistic model for the analysis of holdings of a new financial asset. The evolution of holdings of saving investment accounts in Australia is shown to follow extremely closely Oliver's (1969) generalized logistic process and that these holdings are reaching a saturation...

Purpose: The ever-growing popularity of social media platforms is evidence of consumers engaging emotionally with these brands. Given the prominence of social media in society, the purpose of this paper is to understand social media platforms from a “brand” perspective through examining the...

Purpose: The purpose of this paper is to examine the nature of entrepreneurial passion and in doing so explores the relationship between harmonious and obsessive passion (OP) and resilience. A pathway between passion and entrepreneurial success (ES) that is mediated by sustained entrepreneurial...

Purpose: Relational engagement is offered as a framework to describe how buyers and sellers conduct exchange. Relational engagement is conceptualized as a higher-order construct comprising three dimensions: legal bonds, knowledge exchange and co-production. This paper aims to examine the...

Purpose: To understand consumer brand engagement processes in luxury fashion brands. Grounded on the brand engagement in self-concept (BESC), this study examines key drivers (i.e. value co-creation, social media marketing (SMM) activities, brand self-connection and brand image) of BESC that in...

Purpose: Considering the importance of innovation in organizations and the formation of innovative behaviors (IBs) in the life of the organization, the authors study the effect of moderating social capital (SC) and gender in the link between knowledge sharing (KS), including sharing best...

Purpose: The purpose of this study is to investigate the role of perceived value and innovativeness (service concept newness and relative advantage) in promoting customer brand engagement behaviors (CBEBs) and brand loyalty. Design/methodology/approach: The conceptual model was empirically...