This book explores corporate purpose—a company's expressed overriding reason for existing—and its effect upon strategy, executive leadership, employees, and, ultimately, on competitive performance. Sharply challenging the conventional wisdom that corporations should be dedicated to...

Based on research derived in part from interviews with chief executives of seven large firms, it is proposed that integrity is the executive behaviour that leads an organisation to outstanding performance. This is reflected in a consistency of personal values, daily actions and organisational...