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Economic and social projects with environmental repercussions: A shadow project approach
Klaassen, L. H. - In: Regional and Urban Economics 3 (1973) 1, pp. 83-102
Persistent link: https://www.econbiz.de/10005152338
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II. Asymmetry in shift- and share analysis
Klaassen, L. H.; Paelinck, J. H. P. - In: Regional and Urban Economics 2 (1972) 3, pp. 256-261
Persistent link: https://www.econbiz.de/10005152340
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On the Interaction of Purchasing Motives and the Optimal Programming of Their Activation--A New Approach to the Evaluation of Advertising Themes
Emanuel, H.; Klaassen, L. H.; Theil, H. - In: Management Science 7 (1960) 1, pp. 62-79
In recent years considerable attention has been paid by marketing theorists to the role of advertising and other promotional activities within the marketing policy of the firm and to their optimal setting in the combined operation of the various instruments available to such a policy. These...
Persistent link: https://www.econbiz.de/10009190702