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Kroeber-Riel, Werner
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Marketing : ZFP ; journal of research and management
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Werner Kroeber-Riel zum Gedenken
Kaas, Klaus Peter
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 4
Persistent link: https://www.econbiz.de/10002571103
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Kommunikative Beeinflussung in der Gesellschaft : Kontrollierte und unbewußte Anwendung von Sozialtechniken
Kroeber-Riel, Werner
(
ed.
);
Behrens, Gerold
(
ed.
); …
-
1998
-
Gabler Edition Wissenschaft
Persistent link: https://www.econbiz.de/10013513492
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Konsumentenverhalten und Marketing : Arbeitspapiere des Instituts für Konsum- und Verhaltensforschung an der Universität des Saarlandes
Kroeber-Riel, Werner
(
ed.
)
-
1973
Persistent link: https://www.econbiz.de/10013508207
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