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Launching a new brand in the multi-brand portfolio : real world observational study evaluating mediating role of detailing priority and detailing time on physicians' prescription b...
Kulkarni, Girish Ramesh
;
Agrahari, Suraj
;
Sen, Sankar
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
3
,
pp. 288-310
Persistent link: https://www.econbiz.de/10014336963
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