Smith, Robert; Nadin, Sara; Jones, Sally - In: Qualitative Market Research: An International Journal 22 (2019) 5, pp. 745-765
Purpose: This paper aims to examine the concepts of gendered, entrepreneurial identity and fetishism through an analysis of images of Barbie entrepreneur. It draws on the literature of entrepreneurial identity and fetishism to examine how such identity is socially constructed from childhood and...