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Political brand identity : an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign
Pich, Christopher; Dean, Dianne; Punjaisri, Kanyapuss - In: Journal of marketing communications 22 (2016) 1, pp. 100-117
Persistent link: https://www.econbiz.de/10011536095
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Examining the effectiveness of WOM/eWOM communications across age-based cohorts : implications for political marketers
Iyer, Pramod; Yazdanparast, Atefeh; Strutton, David - In: The journal of consumer marketing 34 (2017) 7, pp. 646-663
Persistent link: https://www.econbiz.de/10011808334
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Exploring young voter engagement and journey mapping across political events
Poorrezaei, Mojtaba; Pich, Christopher; Guja Armannsdottir - In: International journal of market research 65 (2023) 5, pp. 532-565
Persistent link: https://www.econbiz.de/10014368512
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Who is in for a party and for what? : party identities, selection of politicians and policies
Cervellati, Matteo; Gulino, Giorgio; Roberti, Paolo - 2020
Persistent link: https://www.econbiz.de/10012231350
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Scared by foreigners and their products? : Survey evidence from France
Cadot, Olivier; Geoffard, Pierre-Yves; Suwa, Akiko; … - 2006
Persistent link: https://www.econbiz.de/10003310496
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Tax contracts and government formation
Gersbach, Hans; Schneider, Maik T. - 2008
Persistent link: https://www.econbiz.de/10003793566
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Mediocracy
Mattozzi, Andrea; Merlo, Antonio - 2007
"In this paper, we study the initial recruitment of individuals in the political sector. We propose an equilibrium model of political recruitment by a party who faces competition for political talent from the lobbying sector. We show that a political party may deliberately choose to recruit only...
Persistent link: https://www.econbiz.de/10003444384
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Party formation and racism
Anesi, Vincent; De Donder, Philippe - 2007
Persistent link: https://www.econbiz.de/10003473516
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The effect of daughters on partisanship
Conley, Dalton; Rauscher, Emily - 2010
Persistent link: https://www.econbiz.de/10003958879
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The role of political partisanship during economic crises
Galasso, Vincenzo - 2010
Persistent link: https://www.econbiz.de/10003994128