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1
The efficacy of
marketing
skills and market responsiveness in
marketing
performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda
;
Khan, Zaheer
- In:
International business review : the official journal of …
30
(
2021
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
Saved in:
2
Adaptive
marketing
capabilities, market orientation, and international performance : the moderation effect of competitive intensity
Reimann, Caroline Kalil
;
Carvalho, Fernando Manuel …
- In:
The journal of business & industrial marketing
37
(
2022
)
12
,
pp. 2533-2543
Persistent link: https://www.econbiz.de/10013455429
Saved in:
3
Competitor orientation and SME performance in competitive environments : the moderating effect of
marketing
ethics
Al-Hakimi, Mohammed A.
;
Saleh, Moad Hamod
;
Borade, Dileep B.
- In:
Journal of entrepreneurship in emerging economies
15
(
2023
)
6
,
pp. 1490-1511
Persistent link: https://www.econbiz.de/10014450144
Saved in:
4
Completing the market orientation matrix : the impact of proactive competitor orientation on innovation and firm performance
Schulze, Anja
;
Townsend, Janell D.
;
Talay, M. Berk
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 198-214
Persistent link: https://www.econbiz.de/10013255674
Saved in:
5
Good connections with rivals may weaken a firm's competitive practices : the negative effect of competitor ties on market orientation practices and innovative performance
Yuan, Xina
;
Guo, Zhaoyang
;
Lee, Jin Won
- In:
Asia Pacific journal of management
37
(
2020
)
3
,
pp. 693-718
Persistent link: https://www.econbiz.de/10012271763
Saved in:
6
The variable effects of dynamic capability by firm size : the interaction of innovation and
marketing
capabilities in competitive industries
Jeng, Don Jyh-Fu
;
Pak, Artur
- In:
International entrepreneurship and management journal
12
(
2016
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10011591222
Saved in:
7
Valuable strategy and firm performance in the O2O
competition
Pei, Zhi
;
Paswan, Audhesh
;
Camp, Kerri
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 167-179
Persistent link: https://www.econbiz.de/10012212135
Saved in:
8
Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
Saved in:
9
The impact of internal, external, and competitor factors on
marketing
strategy performance
Ibrahim, Essam B.
;
Harrison, Tina
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
Saved in:
10
Entrepreneurial
marketing
orientation of young SME owners in Indonesia
Astuti, Rifelly Dewi
;
Balqiah, Tengku Ezni
- In:
International journal of entrepreneurial venturing : IJEV
12
(
2020
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012509564
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