Einführung in die Problemstellung des Aufbaus und Erhalts von starken Markenbeziehungen -- Verhaltenswissenschaftliche Grundlagen von Markenbeziehungen und Markenliebesbeziehungen -- Menschliche Werte als motivationale Grundlage unterschiedlicher Markenliebesbeziehungen -- Ableitung einer...

This book criticizes the fact that profitability measures derived from capital market models such as the Sharpe ratio and the reward-to-VaR ratio are proposed for loan portfolios, although it is not proven whether their risk-return trade-offs are optimal for banks. The authors demonstrate that...

Purpose: This paper aims to draw on Adler and Borys’ (1996) concept of an enabling use of bureaucracy to examine how the integration of a single-book tax-compliant transfer pricing system into the management control system is related to the perceived success of that transfer pricing system....

Purpose: This study aims to present a brief overview of developments in management accounting research and practice in German-speaking countries, locate the contributions of this special issue in historical trajectories and provide an outlook of expected future developments in this area....