The performance of economies depends upon entrepreneurship. Entrepreneurs identify new opportunities, implement new technologies, provide new products and services, and generally, make an economy vibrant. Yet, little is understood of the institutional structure that supports entrepreneurship or...

A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding...

Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context

Africa is on the rise. Enabled by natural resources, commodity trading and the recent discovery of Africa as the last frontier of capitalism by the global market, African entrepreneurs are now being empowered as economic change agents. How can this new economic elite engage in the sustainable...

Bridging business and modern Mediterranean practices, this book combines cutting edge contributions from both academics and practitioners. The Middle East is experiencing unprecedented challenges and it is in this context that the business community can play a game-changing role, turning these...

This book focuses on issues related to entrepreneurship and SME management on the African continent by providing insights from different conceptual, empirical and case studies. In doing so, it focuses on context-specific challenges for conducting entrepreneurial activities or business endeavors...