Purpose: The aim of the paper is to identify the determinants of the marketing and managerial knowledge transfer from a foreign subsidiary located in a post-transition country to its headquarters established in a developed country. Design/methodology/approach: The authors combined the critical...

'IB theory and IB theorists have a long way to go to produce clarity of analysis, clear policy prescriptions and guidance for managers in a world where VUCA factors seem to be increasingly bedevilling the world of theory, managerial practice and public policy.' -Peter Buckley (in this volume)....