Purpose Online reviews have been gaining relevance in hospitality and tourism management and represent an important research avenue for academia. This study aims to illustrate the discrimination between positive and negative reviews based on single word items and the sector-specific relevance of...

Purpose – To evaluate the comparative effectiveness of perceptions‐based market segmentation strategies: to what extent do consumers' choice rules and the distinctness and variability of consumer preferences determine the success or failure of PBMS strategies? Design/methodology/approach –...

Tourism benefits from increasing leisure — a reliable mechanism? Several scholars in tourism have been inspired by the end of the decade to engage in forecasting projects. Especially, the Delphimethod has become popular among tourism experts in Germany, Switzerland and Austria. One of the...

The EUROSTYLE system represents a multinational lifestyle approach that has been developed since 1972 by the French enterprise Centre de Communication Avanc) (CCA) of the Havas‐Eurocom group. In 1989 this research system has been established in 15 European countries by the member companies of...