Calori, Roland; Melin, Leif; Atamer, Tugrul; … - In: Journal of World Business 35 (2000) 4, pp. 333-354
The analysis of practitioners' narratives in four industries--cables and wires, paint, footwear chocolate, and sugar confectionery--shows that innovative international strategies drive the dynamics of international competition. The four industry case studies suggest an empirical classification...