This book deals with all aspects of advertising in selected countries. It is a follow-up of Advertising Worldwide by the same editor. The leading magazine "Werben und Verkaufen" (Advertising and Selling) wrote in its review to that volume: "For all advertisers, agencies and students an absolute...

1. Situating Immigrant Entrepreneurship in Varieties of Market Economies -- 2. Post-Soviet Immigrant Entrepreneurship -- 3. Post-Soviet Entrepreneurship in Coordinated Market Economy -- 4. Post-Soviet Entrepreneurship in Mixed Market Economy -- 5. Post-Soviet Immigrant Entrepreneurship in...

This collection provides exceptional descriptive and analytical insights into changes in corporate governance settings in ten Eastern and Western European countries. It demonstrates that there exist different varieties of capitalisms and paths to transformation of economic institutions. In...

Chambers of commerce are omnipresent in domestic public policy and play a crucial role in business self-governance. However, they are rather neglected in both public and scientific debates and seem to be in decline. This volume fills this gap in research on organised business and state-market...

The public sector in our society has over the past two decades undergone substantial changes, as has the academic field studying Public Administration (PA). In the next twenty years major shifts are further expected to occur in the way futures are anticipated and different cultures are...

The economic recession of 2007-2009 proved to be a difficult period for most European economies. Poland was among the few countries that recorded positive gross domestic product (GDP) growth during that period. The main reason for its performance was that private consumption stimulated the GDP....

Purpose This chapter reports the current status of management practices in the Central and Eastern Europe (CEE) region as seen by international expatriates. Based on the results and expert insights, we aim at giving guidance to MNE leaders and strategy makers as well as operative HRM staff and...