Roberta, Steven M. - In: International Journal of Wine Marketing 8 (1996) 3, pp. 23-36
Cork stoppers may taint as many as one in 33 bottles of all domestic US wines. Yet, because tradition is thought to … need to test whether cork closures are indeed a critical consumer expectation. This paper serves as a guide toward … understanding the obstacles which must first be overcome by those producers who wish to adopt cork substitutes for fine wines. This …
