Angesichts der wachsenden Kritik an einer mangelhaften Kundenorientierung vieler Unternehmen einerseits und der sich ausbreitenden Marktsättigung andererseits, legt der Verfasser eine der ersten deutschen Untersuchungen zur Konzeption des Customer Care vor. In der Vergangenheit hat sich aus...

Mr Bates goes to Washington : industrialisation, consumerism, overseas trade and British co-operation 1800-1890 : an overview -- Butter, dried fruit and the big apple : the rise of the CWS/SCWS as a global business 1863-1890 -- Indian cuppas, West African soap and Irish failures : the maturing...

"Consumer co-operatives provide a different approach to organizing business through their ideals of member ownership and democratic practice. Every co-operative member has an equal vote regardless of his or her own personal capital investment. The co-operative movement can also be an important...