market for enhanced prosperity. The recent inclusion of China in the GATT talks and the collapse of communism have made way …

levels with political considerations re‐emerging, China being kept at arm’s length by GATT/WTO and the EU restraining trade …

Provides marketers with both a broad‐based and an industry‐specific understanding of the marketing implications of GATT …. First presents background information regarding GATT, followed by an overview of the key provisions of the agreement …. Provides an analysis of a number of consumer product industries to help assess the potential industry‐specific impact of GATT …

fundamental barriers to the successful international marketing of services. Includes a discussion of the significance of GATT …

This paper argues that further moves to liberalize trade and to implement existing GATT disciplines may have a greater … that current GATT rules and case law provide scope for both the application <MI>and<D> non-application of existing domestic … between domestic and foreign products. Little use has been made of the GATT in this connection, suggesting that exploration of …

While environmental and labour issues are not new to the GATT, nor to other trade policy fora, they are likely to have …

(WTO), its predecessor the Generalized Agreement on Tariffs and Trade (GATT), and the Generalized System of Preferences … to find positive significant effects of GATT/WTO membership on trade. The GSP does seem to have a strong effect, and is …