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This article presents a summary of the Strategic Management Accounting (SMA) literature. In its first part, the article shows how authors define SMA (by its characteristics, its practices and methods) and compares SMA to Strategic Cost Management (SCM). The second part of the article discusses...
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Grundlagen: Marktforschung, Business Analytics, Design-Thinking-Methoden, Rechtsrahmen, Kennzahlenmodelle -- Strategisches Marketing-Controlling: Delphi-Analyse, Future Studies, Frühaufklärung, Analysetechniken -- Operatives Marketing-Controlling: Kommunikationspolitik, Produktpolitik,...
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