Austin, Robert D.; Devin, Lee - In: Journal of Business Strategy 31 (2010) 4, pp. 59-69
Purpose – Interest in the uses and effects of art and methods of art making in businesses of all kinds is on the rise. In this paper, we show that the “arts‐in‐business movement” is no mere fad, that it is, in fact, driven by fundamental economic forces, two tectonic shifts moving the...