Sunday Adewale Olaleye; Salo, Jari; Ukpabi, Dandison C. - In: International Journal of E-Business Research (IJEBR) 14 (2018) 2, pp. 61-75
commerce and to compare the trust arbitration between reputation and loyalty in two cultures - Finland and Nigeria. Data was … collected from Finland and Nigeria, using purposive and snowball sampling methods. This article uses Structural Equation … reputation is stronger in Nigeria than in Finland and trust is a strong predictor of ease of use in Finland than Nigeria …