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When less is better than more : just-below discount in tensile price promotions

Banerjee, Prantosh J.; Tripathi, Sanjeev; Sahay, Arvind - In: Journal of retailing and consumer services 31 (2016), pp. 93-102

Persistent link: https://www.econbiz.de/10011528540

Celebrity endorsements and branding strategies : event study from India

Jaikumar, Saravana; Sahay, Arvind - In: The journal of product & brand management 24 (2015) 6, pp. 633-645

Persistent link: https://www.econbiz.de/10011481904

Looking at business model innovation and innovation ecosystems and how they are evolving

Sahay, Arvind; Sahay, Arunaditya - 2017

Persistent link: https://www.econbiz.de/10011630909

An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India

Saini, Gordhan; Sahay, Arvind; Kalyanaram, Gurumurthy - In: Journal of global marketing 31 (2018) 2, pp. 111-127

Persistent link: https://www.econbiz.de/10011963102

Central bank gold reserves and sovereign credit risk

Rathi, Sawan; Mohapatra, Sanket; Sahay, Arvind - In: Finance research letters 45 (2022), pp. 1-7

Persistent link: https://www.econbiz.de/10014575515

Too many cooks spoil the broth? : number of promotional gifts and impact on consumer choice

Kumari, Rashmi; Tatawarthy, Aruna Divya; Sahay, Arvind - In: Journal of retailing and consumer services 69 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013401632

The affect premium for brands : brand-first versus attribute-first presentation of product information impacts willingness to pay

Narayanan, Priya; Sahay, Arvind - In: Journal of consumer behaviour 21 (2022) 6, pp. 1280-1292

Persistent link: https://www.econbiz.de/10013461151

The neural correlates and the underlying processes of weak brand choices

Kapoor, Ankur; Sahay, Arvind; Singh, Nandini C.; Pammi, … - In: Journal of business research : JBR 154 (2023), pp. 1-20

Persistent link: https://www.econbiz.de/10013468706

Linking Technological Innovation, Technology Strategy and Organizational Factors

Dasgupta, Meeta; Gupta, R.K.; Sahay, A. - In: Global Business Review 12 (2011) 2, pp. 257-277

The essence of business growth is technological innovation and successful management lies in skilful allocation of resources to bring about the technological change. Seeing the increasing importance of technological innovation and strategy guiding the acquisition and deployment of technological...

Persistent link: https://www.econbiz.de/10010773806

Assessing innovation quotient (InQ) of Indian auto component manufacturers

Mishra, Manoj; Sahay, A. - In: World Review of Entrepreneurship, Management and … 6 (2010) 1/2, pp. 113-124

Innovation is imperative today as a key tool for creating winning organisations globally. With many global auto players setting up operations in India in the last ten years, Indian companies are now exposed to manufacturing excellence techniques used globally. They need to scale up on...

Persistent link: https://www.econbiz.de/10010816978